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Reasons to Leverage Instagram and Facebook Stories for Business growth
The first reason to use Video Stories is that mind-blowing or fascinating posts aren’t the only means of increasing engagement with your followers. More “average” posts, published frequently and consistently will encourage followers to engage by checking your social profile for the latest posts and information
The reason to use Video Stories is that it is a new feature on an existing platform and helps to diversify your content strategy
Stories support the use of real-time marketing, which is used to reach your target audience in the right moments. Posting live during an event or sale can encourage more people to attend, and can also help those who aren’t there to experience it feel connected to your business.